作者机构：
[Chen Qun; Pan Shuangli] Cent South Univ, Sch Traff & Transportat Engn, Changsha 410075, Peoples R China.;[Pan Shuangli] Cent South Univ Forestry & Technol, Sch Logist & Transportat, Changsha 410004, Peoples R China.;[Zheng Guijun] Cent South Univ Forestry & Technol, Sch Business, Changsha 410004, Peoples R China.
通讯机构：
[Chen Qun] C;Cent South Univ, Sch Traff & Transportat Engn, Changsha 410075, Peoples R China.
关键词：
give up driving;parking constraints;psychological factors;theory of planned behavior;structural equation model
摘要：
<jats:p>Parking restrictions can affect the use of cars and become an effective means to promote the sustainable development of urban traffic. To understand the influencing factors of car owners giving up driving due to parking constraints, the research constructs a theoretical model of psychological decision process about giving up driving under parking constraints, based on the Theory of Planned Behavior (TPB), and taking the public transit perception as a mediating variable, considering psychological factors. The empirical data were used to verify and modify the model by the Structural Equation Model (SEM) method, and finally the model was determined. The result shows that the choice of travel mode under the constraint of parking berth is not only affected by individual social and economic attributes and travel mode characteristics, but also by psychological latent variables such as behavioral attitude, subjective norms, perceived behavior control, public transportation perception and behavior intention. The subjective norms of car owners about giving up driving have a positive effect on perceived behavioral control and behavioral attitude; perceived behavior control also has an effect on behavior attitude; the behavior attitudes, subjective norms and perceived behavior control all have positive effects on the behavior intention of giving up driving due to parking constraints, among which public transit perception plays a positive adjustable intermediary role. The Integration of Choice and Latent Variable (ICLV) model considering psychological latent variables has a higher fitting degree to empirical data than the traditional Multinomial Logit (MNL) model. Based on the analysis results, some suggestions for auxiliary measures to implement the optimization strategy of parking supply are put forward.</jats:p>
摘要：
Low-carbon economy is economic mode with low energy consumption, low pollution and low emission. Developing low-carbon economy is a major step for human society, and brings the opportunity and challenge to enterprises. With the exploitation of forest resources, forest products marketing channel has become an important part enterprise to do marketing. Researching low-carbonization of products marketing channel provides new ideas for reorganization and construction of forest products marketing channel. This paper investigates the demand of forest products marketing and development under the low-carbon economy by using the induction and empirical research method. It points out the problems of small size, low efficiency and low informationization existing in products channels, and puts forward advices for marketing channel reconstruction from the channel performance, resource conservation and optimum channel organization. These Suggestions will provide significance for marketing channel of forest products to develop low carbonization.
