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Thinking on Marketing Channel of Forest Products under Low-carbon Economy

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成果类型:
会议论文
作者:
Zheng Guijun*;Deng Deshen
通讯作者:
Zheng Guijun
作者机构:
[Zheng Guijun; Deng Deshen] Cent S Univ Forestry & Technol Changsha, Sch Business, Changsha, Peoples R China.
通讯机构:
[Zheng Guijun] C
Cent S Univ Forestry & Technol Changsha, Sch Business, Changsha, Peoples R China.
语种:
英文
关键词:
low-carbon economy;forest products;marketing channel;resource conservation
期刊:
ELECTRONIC COMMERCE AND INFORMATION ENGINEERING IN CHINA: PROCEEDINGS OF THE 2ND INTERNATIONAL SYMPOSIUM ON ELECTRONIC BUSINESS AND INFORMATION SYSTEM
年:
2010
页码:
114-116
会议名称:
2nd International Symposium on Electronic Business and Information System
会议时间:
JUL 16-18, 2010
会议地点:
Changsha City, SOUTH KOREA
会议主办单位:
[Zheng Guijun;Deng Deshen] Cent S Univ Forestry & Technol Changsha, Sch Business, Changsha, Peoples R China.
会议赞助商:
Hunan Univ, Hunan Inst Syst Engn & Management
主编:
Zhang, HJ Zhang, H
出版地:
PO BOX 893, MARRICKVILLE, NSW 2204 00000, AUSTRALIA
出版者:
AUSSINO ACAD PUBL HOUSE
ISBN:
978-1-921712-19-7
机构署名:
本校为第一且通讯机构
院系归属:
商学院
摘要:
Low-carbon economy is economic mode with low energy consumption, low pollution and low emission. Developing low-carbon economy is a major step for human society, and brings the opportunity and challenge to enterprises. With the exploitation of forest resources, forest products marketing channel has become an important part enterprise to do marketing. Researching low-carbonization of products marketing channel provides new ideas for reorganization and construction of forest products marketing channel. This paper investigates the demand of forest products marketing and development under the low-...

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