期刊论文

Cao, Y

英文

Sustainability

2071-1050

2023

15

14

10961-

10.3390/su151410961

Conceptualization, H.H. and Y.C.; methodology, H.H. and Q.L.; software, D.Y. and Q.L.; validation, H.H. and Y.C.; formal analysis, D.Y.; investigation, H.H.; resources, Y.C.; data curation, Q.L.; writing—original draft preparation, H.H.; writing—review and editing, Y.C.; visualization, D.Y. and Q.L.; supervision, Q.L.; project administration, H.H. and Y.C.; funding acquisition, H.H. All authors have read and agreed to the published version of the manuscript. This research is supported by the National Social Science Foundation of China (Grant No. 22CGL019).

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In order to respond to and take advantage of consumers’ growing interest in green products, an increasing number of firms are expanding their market share by introducing green versions of their brown products. However, firms are faced with the challenge of how to distribute green products to avoid mutual encroachment with brown products. To solve this problem, this paper constructs a Stackelberg game model consisting of a manufacturer (leader) and a retailer (follower), in which the manufacturer provides brown and green products, and then deve...