PURPOSE: Health crises and disease outbreaks can trigger public fear, leading to behaviors such as panic buying. It's crucial to learn from past outbreaks and identify factors that can curb panic buying, enabling more effective management of this phenomenon. Although mindfulness has been shown to influence individual consumption behavior, no research to date has explored its association with panic buying. This research utilizes terror management theory to investigate the influence of mindfulness, as a personality trait, on panic buying during a health crisis, and to explore the sequential medi...
