In the context of the rapid development of new media,WeChat official account has attracted widespread attention by virtue of its simple operation and low cost.This paper takes Gending Shuo's WeChat official account as the research object,takes the user's willingness to pay attention as the research direction,and based on the information system success(D&M)model,adds three variables of knowledge seeking psychology,curiosity psychology,entertainment psychology and the key factors of the D&M model,jointly con-structs the user's willingness to pay attention model,and uses SPSS and AMO software to ...
