This article expounds the intensive analysis of macro- and mi nt of mobile communication rural market in Hunan. It provides a foundation for marketing strategies in the rural market. The countrymen has become the major force in consumer group for the improving incomes. Government is encouraging and promoting it whether the policy or the economy. Communication technology innovates and it constantly improves the emergence of intelligent communication terminals. Ordinary people begin to use the 3G telephone. The concept of consumers is gradually shifting from the type of material-based to the typ...