Currentl one focus of Chinese tourism is the investment of non-government capital in scenic area development. It is important to guide these investment in terms of the demands of tourism development, non -government capital development, and policy adjustment for the non - government economy. The paper approves of the introduction of non - governmental investment in this area and proposes such strategies as expanding the prath of getting financial capital assistance from banks and other finance companies, seleting investing company by bidding for scenic area development cau...