[Zhu Haibo] Cent S Univ, Sch Business, Changsha 410000, Hunan, Peoples R China.
[Zhu Haibo] Cent South Univ Forestry & Technol, Sch Business, Changsha 410004, Hunan, Peoples R China.
通讯机构：
[Zhu Haibo] C
Cent S Univ, Sch Business, Changsha 410000, Hunan, Peoples R China.
语种：
英文
关键词：
specific assets;channel management;opportunistic behavior
期刊：
2010 INTERNATIONAL CONFERENCE ON MANAGEMENT SCIENCE AND SAFETY ENGINEERING (MSSE 2010), VOLS I AND II
年：
2010
页码：
848-854
会议名称：
2010 International Conference on Management Science and Safety Engineering(2010管理科学与安全工程国际会议 MSSE 2010)
会议论文集名称：
2010 International Conference on Management Science and Safety Engineering(2010管理科学与安全工程国际会议 MSSE 2010)论文集
会议时间：
2010-08-06
会议地点：
烟台
会议主办单位：
[Zhu Haibo] Cent S Univ, Sch Business, Changsha 410000, Hunan, Peoples R China.^[Zhu Haibo] Cent South Univ Forestry & Technol, Sch Business, Changsha 410004, Hunan, Peoples R China.
会议赞助商：
山东工商学院
出版地：
STE LG, CHANCERYHOUSE, CHANCERY LN, LONDON, WC2A 1QU, ENGLAND
出版者：
ACAD SERV GROUP LTD
ISBN：
978-1-906956-08-0
机构署名：
本校为其他机构
院系归属：
商学院
摘要：
Our empirical study of the impact of channel specific assets on the opportunism behavior has shown that: investment of the distributor's specific assets will make a significantly positive impact on the opportunistic behavior of the manufacturer; investment of the manufacturer's own specific assets will limit their opportunistic inclination. Investment of the manufacturer's specific assets will also affect the investment effect of the distributor's specific assets, and it makes the investment of specific assets take two different ...
