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Channel and pricing strategies in a risk-averse dual-channel supply chain: portfolio trade credit financing and platform investment

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成果类型:
期刊论文
作者:
Zhen, Zhiyuan;Yu, Yue
通讯作者:
Yu, Y
作者机构:
[Zhen, Zhiyuan] Cent South Univ Forestry & Technol, Sch logist, Changsha, Peoples R China.
[Yu, Y; Yu, Yue] Hunan Univ, Sch Business Adm, Changsha 410082, Peoples R China.
通讯机构:
[Yu, Y ] H
Hunan Univ, Sch Business Adm, Changsha 410082, Peoples R China.
语种:
英文
关键词:
Retail channel strategy;risk aversion;portfolio financing;slotting fee;revenue sharing rate;C51;C72
期刊:
Applied Economics
ISSN:
0003-6846
年:
2024
基金类别:
Education Department of Hunan Province [22B0250]; Natural Science Foundation of Hunan Province [2023JJ41063]; Social Science Achievement Evaluation Committee of Hunan Province [XSP2023GLC127]; Central South University of Forestry Science and Technology Introduced Talent Research Startup Fund [2021YJ0070]
机构署名:
本校为第一机构
院系归属:
交通运输与物流学院
摘要:
This paper considers a dual-channel supply chain where the supplier can distribute products through an online platform and a capital-constrained traditional offline retailer. The retailer needs to fund its business by a portfolio financing of trade credit and platform investment to enter the market. With the price-dependent market uncertain demand, the supplier faces choices among direct, traditional, and dual channels for product distribution. We use the CVaR criterion to formulate the retailer's risk-averse behaviour. Then derive the optimal retail channel strategy in a Stackelberg game mode...

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