As Chinese furniture enterprises play more and more important role in international furniture industry chain,China has become a big country in the terms of furniture production.While many domestic enterprises have shortened gaps at the aspect of the manufacturing technology level,they have ignored brand construction that means equal importance,which seriously impedes the process in which Chinese furniture enterprises continue to expand and step toward big international furniture brand country.This paper starts with the problems and gaps of domestic furniture brands,and then comprehensively ana...
