In order to understand the modern consumer’s perception and evaluation of "mild luxury style" furniture, this paper combines perceptual engineering and hierarchical analysis to study the design of "mild luxury style" furniture products. The perceptual adjectives and design elements of mild luxury style furniture are determined, the key perceptual words are extracted,a hierarchical model of "mild luxury style" furniture is established, the weights of the five influencing factors are calculated and the consistency test is conducted. The analysis...