This paper takes the city image positioning, regional culture, and audience demand of Changsha as the starting point to carry out theoretical research and practical exploration on mascot for city image of Changsha. By analyzing the current situation of Changsha mascot design, combined with the mascot design research, this article puts forward the mascot design strategy. The mascot design strategy includes design positioning for highlighting "Happy Changsha",element extraction for presenting "Star City Culture", shape design for reflecting cute character and "Changsha Spirit".The study figures ...
