期刊论文

Luo, F

英文

Forests

1999-4907

2024

15

2

378-

10.3390/f15020378

This research was supported by the National Social Science Foundation (No. 21BGL154), National Education Ministry New Liberal Arts Research and Reform Practice Project (No. 2021090068), Department of Science and Technology of Hunan Province Foundation (No. 2021NK4262), Hunan Forestry Science and Technology Innovation Fund Project (No. XLKY202219), and Hunan Province Social Science Achievement Review Committee’s Research Project (No. XSP2023YSZ023).

本校为第一且通讯机构

Aesthetic expectations often constitute the primary focus in marketing nature-based tourist destinations. However, academic research has insufficiently explored the disparity between tourists’ aesthetic expectations and the actual aesthetic quality maintenance in shaping satisfaction. Employing the Expectation Confirmation Theory, this study utilized structural equation modeling techniques to analyze survey data (n = 446). It proposed and tested an Aesthetic Expectation Confirmation Model to examine the relationship between aesthetic expectati...