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Economic analysis on the purchasing of sports lottery

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成果类型:
期刊论文
作者:
Ma, Jingwei*
通讯作者:
Ma, Jingwei
作者机构:
[Ma, Jingwei] School of Physical Education, Central South University of Forestry and Technology, Changsha, Hunan, 410018, China
通讯机构:
School of Physical Education, Central South University of Forestry and Technology, Changsha, Hunan, China
语种:
英文
关键词:
Consumer;Risk appetite;Sports lottery;Utility
期刊:
International Journal of Simulation: Systems, Science and Technology
ISSN:
1473-8031
年:
2015
卷:
16
期:
3A
页码:
6.1-6.4
机构署名:
本校为第一且通讯机构
院系归属:
体育学院
摘要:
This paper elaborates the social and economic effect of sports lottery from the macroscopic and microscopic perspectives, with research methods including literature, interview, survey, and mathematical statistics. Based on the utility theory and risk theory of traditional microeconomics, this paper carried an indepth analysis on the motivation of buying sports lottery with combined consideration of decision utility theory, psychological effect, investment coefficient, tax effect, and external effect, hoping to provide reference for government with better financing function of sports lottery. &...

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