Under the background of rural revitalization and domestic and international double circulation, vigorously developing the rural distribution industry is an important measure needed to accelerate the process of urban–rural integration, and to enhance the effect of poverty alleviation. In this study, 36 poverty-stricken counties in the southeast of Henan Province, China were selected as research objects; the evolution characteristics and factors influencing the counties’ distribution industries and their development were studied, using the modi...