This paper studies the adoption strategy of blockchain technology in the fresh agricultural products supply chain composed of suppliers,third-party logistics service providers and retailers.It constructs the strategy model under the scenario that each member of the supply chain does not adopt blockchain,one party adopts blockchain,two parties adopt blockchain and all three parties adopt blockchain,and respectively discusses the value and influence of blockchain on all enterprises and consumers.The study found that the adoption of blockchain technology is not always the best decision for the fr...