期刊论文

On Aesthetic Expression of Campus Festival Slogans——Taking Boy's( Girl's) Festival Banner as Example

中文

佛山科学技术学院学报(社会科学版)

1008-018X

2015

4

51-55

10.13797/j.cnki.jfosu.1008-018x.2015.0061

湖南省教育科学“十二五”规划2014年度课题（XJK014BGD092）；

本校为第一机构

节庆标语是近年来高校校园流行的一种节日庆祝形式,也是一种新的语言应用现象,在一定程度上反映出高校学生的语言文字应用能力和语言审美素养.以男（女）生节庆标语为个案,通过实地调查与语料收集来考察学生的语言素养、审美素质和人文修养,以探寻提升语言审美表达能力的有效对策.

Campus festival slogan is not only a popular way to celebrate festivals, but also a new field of college students' language application. It reflects the current situation of students' language competence and aesthetic quality to some extent. Taking Boy's( Girl's) Festival banner as an example, this paper investigates the students' language accomplishment, aesthetic quality and humanistic quality, and explores countermeasures to improve the language ability of aesthetic e...