Social media has become one of the ＂mega trends＂ that has significantly impacted the tourism system in digital-era. Consequently, the role and use of social media in tourist decision making and in tourism operations and management have been widely discussed in tourism and hospitality research. From a supplier perspective, this new media has also been explored in studies of tourism promotion and of best practices. A common finding is that interacting with consumers and leveraging social media for marketing tourism products have been proven to ...
