期刊论文

Research on Design of Ceramic Wine Bottle Based on Liqueur Consumption Behavior of Youth Groups

中文

中国陶瓷

1001-9642

2020

56

8

80-86

10.16521/j.cnki.issn.1001-9642.2020.08.012

2019年湖南省哲学社会科学基金项目(19YBA369) 2017年度湖南省教育厅科学研究项目(重点项目)(17A231) 中南林业科技大学国家社科基金预研项目(2017YY001)。

本校为第一机构

根据目标人群白酒消费特征,开发符合青年消费群体的陶瓷酒瓶设计模型和方法。通过对青年群体白酒消费行为的研究,更好地把握这一群体白酒消费需求,并将消费行为研究方法引入到目标人群白酒陶瓷酒瓶设计之中。将影响目标人群白酒消费的诸多因素逐一分析,总结所需的设计要素,并构建出基于青年白酒消费行为的陶瓷酒瓶设计研究模型,提出运用个性化设计、减量化设计以及文化内涵设计理念与方法。通过此研究模型可更科学有效设计出符合青年消费群体的陶瓷酒瓶。

According to the characteristics of liquor consumption of the target population,to develop a ceramic wine bottle design in line with the youth consumption group.By studying the liquor consumption behavior of young consumers,the consumption demand of this group was better grasped,and the consumption behavior method was introduced into the design of liquor ceramic wine bottle of the target group.The factors affecting liquor consumption of the target population were analyzed one by one,the necessary design elements were summarized,and the model of ceramic wine bottle design was constructed.The co...