This paper analyzes the current development situation of the e-commerce logistics industry in the rural areas of China, and points out the existing problems with it such as high logistics cost, low efficiency, imperfect facilities and equipment, asymmetry between the commodity incoming and outgoing channels, low standardization level and commercialization level of the agricultural products, which have being restricting the development of the county- level rural e- commerce logistics industry. Then it proposes that to develop the rural ecommerce logistics industry, we not only should insist on ...