期刊论文

Study on Selection of Logistics Distribution Modes for B2C E-businesses in Foreign Trade

中文

物流技术

1005-152X

2015

07

22-24

10.3969/j.issn.1005-152X.2015.04.008

本校为第一机构

介绍了外贸B2C（Business to Customer）电子商务物流在我国的发展情况,讨论了B2C电子商务与物流的关系,引入Ballow二维决策矩阵,根据影响外贸B2C电子商务企业物流配送模式的关键因素"成本优势"和"企业自身物流管理能力"做出相应的调整。最后,以阿里全球速卖通外贸B2C电子商务企业物流配送模式选择为例,基于Ballow二位决策矩阵分析,为不同发展阶段的外贸电子商务企业选择物流配送模式提出建议。

In this paper, we introduced the development situation of the B2 C foreign trade e- businesses in China, discussed the relationship between B2 C e-commerce and logistics, introduced the Ballow 2D decision-making matrix, adjusted the key factors influencing the logistics distribution mode of the foreign trade B2 C e-commerce enterprises, and at the end, in connection with a practical case, proposed the suggestions for the selection of logistics distribution mode by fore...