期刊论文

Research on Image Perception of Tourism Destination Based on UGC Data: A Case Study of South Mount Heng

中文

经济地理

1000-8462

2019

39

12

221-229

10.15957/j.cnki.jjdl.2019.12.025

湖南省哲学社会科学基金项目(16YBA123) “聚落文化遗产数字化技术与应用”湖南省重点实验室开放基金项目(JL19K03)。

本校为第一机构

目的 地旅游形象是吸引旅游者的关键因素,而旅游者生成的UGC数据则在相当程度上较为精准地反映了旅游者对旅游目的地的偏好、兴趣和评价.以南岳衡山为研究对象,以百度旅游等旅游门户网站爬取的游记和评论为研究素材,采用文本分析与基于词向量的情感分析方法,基于目的地形象构建的“认知—情感”三维模型,分别从认知形象、情感形象和整体形象三个方面探讨了旅游者对其旅游目的地形象的感知.结果 表明:①根据词频统计分析、关键词聚类方法得出,旅游者对南岳衡山的认知可归纳为人物、自然、交通、活动、建筑、文化、场所/地域等七个维度;②根据情感和语义分析方法得出,旅游者对南岳衡山的积极形象感...

Tourism image of destination is the key factor to attract tourists. UGC data generated by tourists reflects the overall impression of tourists on tourism destination image to some extent.Taking South Mount Heng as the research object, this paper sorted out travel notes and comments as the research materials from well-known Internet portals such as Baidu travel. Based on the cognitive-emotional model of destination image, this paper discusses the tourists' perception of their tourism image from three aspects: cognitive image, emotional image and overall image, using text analysis and emotion an...