A novel countermeasure scheme is proposed in this paper based on semi-fragile watermark, including of declaring website identity based on semi-fragile watermark, and detecting phishing webpage. The semi-fragile watermark with domain name, URL, Logo features of website is generated, and then embedded into the webpage to express the identity. When the suspicious webpage is met, the inconsistence of the generated semi-fragile watermark and the extracted information shows the phishing attack. The simulating phishing experiments show the method can ...