This paper discussed the structure of furniture product identity design system based on Huxiang culture features,started from spirit connotation of Huxiang culture,Hunan lifestyle,to the inheritance and application of Huxiang culture elements.It also analyzed creative thought based on Huxiang culture features,and then stated related the concept,development and different meanings of furniture product identity design,and the elements of furniture product identity design system based on Huxiang culture features associated with image scale,taking Hunan Zhuzhou xianglong bamboo and wood product com...