期刊论文

中文

城市学刊

2096-059X

2006

27

6

99-102

10.3969/j.issn.1672-1942.2006.06.025

101-0608:中南林业科技大学校科研和校改项目

本校为第一机构

“美”是优秀的英文广告词应具有的首要特征,包括三个方面:简约美,含蓄美,新奇美。因此“美的传达”也应作为翻译英文广告的首要标准。为了这一目的可以根据不同情况采取:顺译,逆译,仿译。

Beauty should be the first feature of excellent English advertisement.It includes three kinds of beauties which are succinctness,implicitness and novelty.Therefore,the aesthetic standard should be the first principle in advertisement translation.In order to realize this aim,the author can make three measures which are cons...