期刊论文

Developing Chinese Tourism Shopping Market Must Emphasize Marketing Research And Study

中文

长沙大学学报

1008-4681

2004

18

3

44-46

10.3969/j.issn.1008-4681.2004.03.015

本校为第一机构

旅游购物在某种意义上可以说是旅游活动的延伸.旅游业越发达,旅游经济运行机制越完善,旅游购物在旅游收入中所占的比例越大.而发展旅游购物离不开市场调研,强调市场调研工作,有助于从旅游商品、旅游购物环境、旅游购物市场管理等方面来开发旅游购物市场.

Tourism Shopping is the Extension of the Tourism Activity in a way. With the Development of the Travel Industry and the Running System of the Tourism Economy, the Rating of the Tourism Shopping Revenue is very Large . However, Marketing Research and Studying is Important in Developing Tourism Shopping, The Article EmphasizeTourism Shopping Marketing Development Based on Tourism Commodity, Tourism ...