期刊论文

中文

贵州工业大学学报(社会科学版)

1009-0509

2008

5

30-32

本校为第一机构

为了在激烈的市场竞争中确立自己的优势,饭店应该立足打造产品特色的基础上,通过细分市场找准自己的产品定位。本文根据度假型饭店的客源特征,从饭店的地理位置、设备与设施、服务、形象和价格等五个方面探讨了度假型饭店的产品定位的方向。

In order to establish its own advantages in the fierce competition,hotels should make clear its product position based on the basis of product characteristics.This paper analyzes the product position of resort hotels through its location,equipment and facilities,services,image and price,according to t...