期刊论文

On the Application of PBL Teaching and Case Teaching in College Business Teaching

中文

商学研究

2096-4315

2014

5

125-128

10.3969/j.issn.1008-2107.2014.05.026

本校为第一机构

PBL 教学法和案例教学法是商科教学中较为常见的方法，本文分析了两种方法的应用以及各自存在的局限性。文章以商科市场营销学为例，为解决各自存在的问题，将两种方法在实战中相结合，以实现课堂效果的优化，满足现代社会对商科专业人才的要求。

PBL teaching and case teaching are common in business teaching. In this study, their applications and weakness are firstly addressed. Based on case analysis of business marketing, it is then advocated that combing PBL teaching and case teaching can effectively solve their existing problems, so as to improve classroom teaching and cater to the increas...