The article applies field and network questionnaires to urban residents purchase desire and influencing factors in Changsha and Jingzhou of Hunan Province. The qualitative analysis, by using the binary Logistic selection, is processed 13 factors - three classifications in- cluding individual characteristics, family features and external condition of respondents. The results show that 8 items, embracing national policies, the right of rural housing, educational background,the experience of life in the countryside and so on, could play the main r...