“Agricultural products+live broadcast”,as one of the many forms of online live broadcast,has a significant impact on the development of the agricultural industry,especially on the sales of agricultural products.The place of origin is sold to consumers.Mayang is known as“China’s Bingtang Orange Capital”and is the largest Bingtang orange producing area in the country.The Mayang Bingtang orange industry is the main source of income for rural residents in the county.In this paper,taking Mayang Bingtang orange industry as an example,on the basi...