Taking the ancient town of Jinggang in Changsha as the research object, this paper makes comparative analyses of its network review text and official propaganda text to study the similarities and differences between tourist perception and official communication. The results show that the tourism image of Jinggang ancient town is mainly summed up as five themes： scenic spots, delicacies, tourism services and facilities, tourism experience and historical culture. Tourists＇ perception of tourism image in Jinggang ancient town is different from w...
