The agricultural and forestry ecological product is an essential way to ensure people＇s need for high quality ecological products.The Xiangxi Area enjoys these unique advantages,such as good foundation of brand quality,the formation of a number of geographical indication products,the emergence of a batch of regional brands.However,there are also some problems,such as lack of famous brands,insufficient investment in brand promotion,weak subject of brand cultivation and lower degree of standardization of brands.In the background of new era,it＇s...
