How to effectively combine Hunan Embroidery, one of Chinese four famous embroideries, with the present tourism commodity markets has become an important topic in Hnnan tourism development. This article, from the view of the tourists, by investigating the influencing factors and comparative analyzing the tourists of buying Hunan embroidery and Jiangsu embroidery, points out some problems, such as high cost, less improvement for low-standard products, less species, poor practicability, and inadequate modern media promotion means. On this basis, it proposes some suggestions, such as increasing le...
