期刊论文

中文

中南林业科技大学学报(社会科学版)

1673-9272

2009

3

5

155-159,179

10.3969/j.issn.1673-9272.2009.05.043

本校为第一机构

资源的有效开发与整合是电视真人秀娱乐节目成功的关键.国内电视真人秀节目要获得成功和可持续发展,有必要认真研究节目资源、受众资源、媒体资源和市场资源开发、整合的途径和手段.在这方面,湖南卫视频道的为这类节目资源的开发和整合提供了可资借鉴的范样.

The effective resource development and integration is the key to the success of TV reality show. To succeed and get sustainable development in TV reality show, it is necessary to conduct a serious study on the ways and means of the development and integration of program resources, audience resources, media resources and market resources. In this regard, Hunan TV＇s program ＂Who is the hero,＂ has...