Along with the socio-eeonomie development and the improvement of living standards in China, tourism has become an important way of life. In the process of developing tourism, the focus of a growing number of experts and scholars has shifted from the tourismresource development to tourist marketing. The study of travel preference is an important aspect of tourism market research, which not only contributes to predicting the residents travel preference, but also helps to plan and market the tourist products favored by the residents. As a case stu...