期刊论文

A Plot of Beijing Tourism Image Based on RIS Framework

中文

中南林业科技大学学报(社会科学版)

1673-9272

2007

1

1

83-86

10.3969/j.issn.1673-9272.2007.01.017

本校为第一机构

旅游形象是一个区域或城市旅游吸引力强弱的关键所在。依据RIS框架理念,北京的旅游形象应该从横向、纵向两个维度进行策划,北京旅游形象总体可以定位为“文化之都”、“动感之都”。奥运会的召开是北京向全世界宣传自己旅游形象的绝佳时机,应通过精心组织旅游线路,制定鲜明的旅游宣传口号,创新营销理念和方式,做好旅游形象的维护和拓展管理,把北京美好的旅游形象根植于国际国内旅游者心里。

Tourism image has been a crucial factor to the attraction level of a region or city. The paper, according to RIS framework, plots Beijing tourism image from horizontal and vertical direction, and suggests that Beijing tourism image be orientated “culture capital” and “mobile capital”. Beijing should take the chance of the Olympic Games to arrange tour-lines, design vivid propaganda slogan, innovate marketing methods and manage the maintenance and development of the image well, so that the favorable tourism image of Beijing...