In the dynamic process of urbanization, the shift from rural to urban areas has reshaped the economic landscape, leading to substantial changes in income sources for families. This study delves into the critical role of rural economic transformation (RET) in augmenting farmers' income and subsequently influencing their consumption patterns. Analyzing data spanning from 1984 to 2018, it becomes evident that the urban-rural income disparity has widened, prompting the need for comprehensive strategies to bridge this gap. The study underscores the multifaceted impact of RET on the household consum...